Hotel Sales Culture

At Strand Hospitality Services, we are customer-oriented sellers. 

• Customer-oriented behavior is linked to sales performance
• We balance the best interests of the customer and hotel
• Customer service experience is paramount
• We are the first to respond to customer requests
• We follow-up with customers same day

We are relationship builders. 

• The seller's relationship with the client affects his perception of the hotel
• Customers buy from people they like and trust
• The seller must create a genuine rapport with the client
• The seller must cultivate personal connections with clients
• We nurture long-term, profitable relationships

We create and deliver value.

• The seller who creates value wins the business
• The seller must apply solutions to customer problems
• The seller generates new solutions for ongoing customer problems

We drive revenue.

• The #1 goal of the sales associate is to generate revenue
• If the activity doesn't drive revenue, it is not a priority

We understand client's needs. 

• The seller demonstrates that they understand client needs
• The seller understands the client's problems and objectives

We collaborate with clients. 

• Clients are more likely to buy from sellers who help them achieve a goal
• We are responsive, proactive, and easy to buy from

We are a team-selling organization. 

• Everybody sells
• Front-desk associates are sales advocates
• GM's and Regional Directors help close business

We alleviate risk.

• Customers are cautious and averse to taking risks
• The seller must build solutions that minimize risk

We are accountable.

• We deliver results based on sales activity generated
• Our performance is measured through sales audits
• We strive to meet activity and production goals
• We are responsible for our actions and time management

We demonstrate professionalism.

• We are professional in our appearance and etiquette
• Our written and spoken communication demonstrates professionalism